CLIENT

Knot Standard

PROJECT OVERVIEW

For far too long, men of all shapes and sizes have been buying ill-fitting suits from off the rack. By combining digital tools with highly trained stylists, NYC startup Knot Standard creates bespoke menswear that’s strikingly stylish and surprisingly affordable. It’s the kind of thing that men everywhere should know about. By rebuilding their digital story from content to colors, we helped Knot Standard put their best-dressed foot forward. This work was created while at Fact and Fiction.

ROLE
  • Art Direction
  • Design Lead
DELIVERABLES
  • Web Design
  • UI/UX
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From typography and content to color palette, this was more than a simple makeover. By combining a thoughtful identity refresh with a seamless e-commerce experience, we elevated the Knot Standard brand to a place of fashion-forward luxury that’s truly accessible to men everywhere.

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While these bespoke suits offer a legitimate edge in quality and confidence, some men (especially the ones who have never owned custom clothing) still needed a little nudge. Enter the Knot Standard blog: a space that gives the brand credible swagger with fashion advice for all occasions. By positioning KS as an authority on everything from style fundamentals like lapel types to insider knowledge like windowpane jacket patterns in the fall, our customers trusted Knot Standard more than ever to keep them looking as sharp as possible.

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RESULTS

One of the fastest-growing private companies in the United States, 2016 INC. 5000 - #13 Top Retail Company, 3-Year growth: 2,849%, opened 12 brick and mortar private showrooms, and named one of NYC’s top ten startups of 2015.

With this complete overhaul, we were able to help the founders of Knot Standard turn a bespoke passion into one of the fastest-growing private companies in the United States.